Ekohai.

Menu
Log in

Copywriting for Advertising

A course by Lorem Ipsum Copywriter

295 Students

Audio: English

English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.

Immerse yourself in the world of advertising copywriting with Jayshree Viswanathan. With her extensive experience in the field, Jayshree will guide you through the art of crafting persuasive and engaging content that resonates with your target audience.
You will explore the intricacies of advertising copywriting, understanding its role in today’s society, and discovering how to develop compelling creative propositions. Jayshree will unveil the process of transforming these propositions into attention-grabbing headlines and complete advertisements.
This course is a unique opportunity to refine your copywriting skills and unleash your creative potential. Dive into the power of words, connect with your audience, and learn how to bridge the gap between your message and the people you want to reach.

What will you learn in this online course?

14 lessons & 22 downloads

What will you learn in this online course?

11 minutes, 5 seconds

What will you learn in this online course?

11 minutes, 5 seconds

What will you learn in this online course?

11 minutes, 5 seconds

What will you learn in this online course?

11 minutes, 5 seconds

What is this course's project?

The final project for this course is an exciting one. You’ll have the opportunity to create an advertising campaign for a brand or product of your choice. Put into practice everything you’ve learned and showcase your newfound copywriting expertise.

Who is this online course for?

This course is perfect for individuals who want to enhance their copywriting skills and learn how to craft persuasive and engaging content. Whether you’re an aspiring copywriter or a professional looking to refine your skills, this course offers valuable insights and practical knowledge.

Requirements and materials

All you need for this course is an open mind and a passion for the power of words. Jayshree will guide you through practical exercises and techniques, so there are no special materials or prior experience required. Just come with your curiosity and a desire to excel in the world of advertising copywriting.

Course summary

14 lessons (2h 22m)

22 downloads (8 files)

12 exercises
Course final project
U1: Introduction
About Me
Influences
U2: The Basics of Advertising Copywriting
What Is Advertising Copywriting?
What Makes Copywriting Influential?
The Thinking before the Writing
Developing Headlines and Art Direction
U3: Developing a Creative Advertising Campaign
Translating the Creative Brief
Feeding Your Creative Mind 1
Feeding Your Creative Mind 2
Shaping Your Thinking
Developing Your Thinking
Polishing and Presenting Your Work
U4: Boosting the Craft
Using Visuals to Enhance Copy
The Writing behind the Thinking
Final project
Copywriting for Advertising

Lorem Ipsum

TEACHER

Copywiter

Follow

Joined April 2022

Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree’s expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.

Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar’s ‘Love Your Colour’ and Barnardo’s ‘Believe In Me.’ Jayshree’s work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.

Passionate about creativity’s role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.

$5.99 usd

Acheter $5,99
  • Enjoy this course and 1,000 others unlimitedly.
  • Learn at your pace, whenever you want.
  • No obligation, cancel whenever you want.
  • Online and at your own pace
  • Level: Beginner
  • Unlimited access forever

Ekohai.

Ekohai.